Brill Media

Media Plan Builder

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Version V10.5 · Hero V10.6 · Ledger
Brill Media · Media Plan
Plan for in reaching to starting for
Campaign:

Media Plan Builder

Enter a few basics. The plan builds itself.
Campaign
Recommend a budget ▾
Estimated from your audience size, channel mix & gross CPMs to hit the reach × frequency above.
Flight dates
Geography
or
or
Draw a custom areaPolygon, radius or circle — opens the map ✕ ↗
Audience
Channels & goal
Editing a budget directly in the plan table always switches you to Custom.
Assumptions (optional)
Benchmark assumptions ▾
Net rates for Awareness / reach campaigns — per goal. Set markup & gross in Organization → Benchmark rates. Reset to defaults
Platform
Net CPM
CTR %
Representative US net rates by objective, per platform — Q4 social & CTV often run 25%+ higher; edit any value to your own rates (saved per goal). † Video/CTV & Streaming Audio rates are companion/QR interactions, not web clicks, and are excluded from blended click totals. Replace with Brillmedia’s historical performance to make every projection client-specific.
Broadcast comparison ▾
Assumption
Value
Broadcast CPM
Broadcast in-target %
Digital in-target %
Broadcast sells gross audience; only part matches your demo. In-target % is a representative, demo-adaptive estimate — set it to your station’s real composition. Digital 88% assumes verified-audience targeting; use ~59% for untargeted run-of-site.
Acceptance
Approved by (name & title):
Signature:
Date:
By signing, you approve the plan above. Flighting and rates hold for 14 days from the date on this page.