Digital Media Plan Builder

Campaign

Client name

Industry — sharpens channel recommendations

Campaign name

Total budget (whole campaign)

Flight dates

Launch date

Campaign length

End date (calculated)

Geography

Markets (DMA) — type to search 200+, add more than one

or

ZIP codes — type a ZIP + Enter, or upload a CSV

⬆ Upload CSV of ZIP codes

or

States — type to search, add more than one

◆ Enhanced Audience Data →

Draw a custom areaPolygon, radius or circle — opens the map ✕ ↗

Audience

Addressable audience people

Channels & goal

Campaign goal (drives the channel mix)

Smart allocation Tilts the mix toward the strongest channels on tighter budgets. Off = even goal-based split.

Channels (tap to include)

DisplayBanner ads Video / CTVPre-roll & streaming TV Paid SocialFeed & story ads Streaming AudioStreaming radio & podcast

Branding

Brand color

Assumptions (optional)

Benchmark assumptions ▾

Rates for Awareness / reach campaigns — each goal carries its own marketplace rates. Reset to defaults

Channel

CPM

CTR %

Display

Video / CTV †

Paid Social

Streaming Audio †

Representative 2024–2025 US local/regional benchmarks by objective; Q4 social & CTV often run 25%+ higher — edit any value to your own rates (saved per goal). † Video/CTV & Streaming Audio rates are companion/QR interactions, not web clicks, and are excluded from blended click totals. Replace with Brillmedia’s historical performance to make every projection client-specific.

Broadcast comparison ▾

Compare against

Assumption

Value

Broadcast CPM

Broadcast in-target %

Digital in-target %

Broadcast sells gross audience; only part matches your demo. In-target % is a representative, demo-adaptive estimate — set it to your station’s real composition. Digital 88% assumes verified-audience targeting; use ~59% for untargeted run-of-site.

Media Plan Builder

Media Plan Builder

Client Diagnostic